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20133 Milan tel +39 02 700251 - fax +39 02 7002540 Privacy and Co Practitioner Insights If you run a business, convert marketing and strategy. I couldn't care less what you call it. You simply don't need two functions that do the same primary job (with perhaps some unique sidelights). Keep great people from both current functions – it's not a take-over of one from the other. Just don't make them compete to make the same set of choices. If you work in , collaborate with the other function. You're doing the same job.